The Borks Blog
Real-world outbound playbooks.
Deliverability, list-building, enrichment, and campaign teardowns from the team running thousands of campaigns a month. Written by the operators actually doing the work.
All posts
Cold Email vs Meta Ads for B2B Services: A Data-Driven Comparison
Running Meta Ads for a B2B service and wondering if cold email would work better? The detailed side-by-side: CAC, quality of lead, time to first meeting, and when each channel wins.
Apollo.io Guide: How to Scrape Unlimited B2B Leads the Right Way
A complete Apollo.io guide for unlimited B2B lead scraping. Plan choices, filter stacking, export tricks, and the enrichment pass that turns Apollo data into a campaign-ready list.
How to Find B2B Companies by the Technology They Use (BuiltWith and Technographic Targeting)
Technographic targeting is the most underused filter in B2B outbound. The tools, the filters, and the campaign patterns that turn tech stack data into high-intent cold email lists.
How a B2B Podcasting Agency Booked 40 Sales Calls in One Month With Cold Email
The exact cold email campaign a B2B podcasting agency ran to book 40 qualified sales calls in 30 days. Audience targeting, first-line angles, and the specific offer that turned replies into meetings.
How One Agency Signed 30 Clients in 90 Days Using Cold Email
The detailed case study of an agency that went from 3 clients to 33 clients in 90 days through a structured cold email campaign. List, offer, sequence, and the daily operational cadence.
The Best B2B Client Acquisition Channel in 2026
Cold email, paid ads, SEO, content, and referrals compared on cost per client, time to first win, and scalability. Which channel still wins in 2026.
How to Set Up 50 Cold Email Sending Inboxes in Under a Minute (The Reseller Stack)
The exact reseller stack we use to spin up 50 B2B sending inboxes with domains, DNS, and warm-up running in under a minute. Costs, providers, and the pitfalls that burn most first-time operators.
What a Cold Email Lead Generation Agency Actually Does for Your Business
Unpacking what a done-for-you cold email agency does, what it does not do, and how to judge whether hiring one is the right call for your B2B business in 2026.
I Sent 1 Million Cold Emails. Here Are the Five Lessons That Matter
What a year of one million B2B cold emails teaches you about deliverability, volume, copy, verticals, and the agency model. Straight observations from the data, no hot takes.
Cold Email for Business Loan Brokers: How We Generated 242 Funded-Ready Leads With Zero Ad Spend
A complete breakdown of the cold email system we used to generate 242 business loan leads for a broker client with no paid ads, no lead vendors, and no referrals. Targeting, infrastructure, and the copy angle that made it work.
In-House vs Outsourced Cold Email: The Real Cost Breakdown
A direct comparison of running cold email in-house versus hiring an outbound agency. Time, cost, infrastructure, quality, and the break-even point that tips the decision one way or the other.
From Zero to $30K MRR: The Cold Email Agency Playbook (Anonymised Case Study)
How an operator went from a zero-revenue side project to $30,000 monthly recurring revenue in six months with a cold email agency. The inputs, the offer structure, the campaign pattern, and the mistakes avoided.
Yellow Pages Lead Scraping for Local B2B (2026 Edition)
Yellow Pages is still the deepest indexed source of local US business data. How to scrape it for free at scale, the filters that matter, and the enrichment step that makes the output usable.
How to Scrape Agency Leads from Clutch for Free
A step-by-step free method for pulling digital agency leads from Clutch.co. Filters, scraping tools, and the enrichment pass that turns agency profiles into a usable B2B outbound list.
How to Scrape Crunchbase for Free: The Complete SaaS and Startup Leads Playbook
A free method for pulling startup and SaaS leads from Crunchbase, including funding rounds, headcount, and tech stack signals. Tools, filters, and the exit-to-enrichment step that makes the data usable.
How to Scrape Google Maps Leads for Free (2026 Method)
A free, repeatable process for extracting local business leads from Google Maps at scale. Tools, filters, limits, and the verification step that makes the output usable for outbound.
How to Build a 10,000-Lead B2B Prospect List in Under 10 Minutes
A repeatable process for building a 10,000-lead B2B outreach list in under 10 minutes using Apollo, enrichment waterfalls, and tight ICP filtering. The steps, the filters, and the quality bar that makes the list actually convert.
Clay.com vs Floker: Which GTM Automation Platform Wins in 2026
A direct comparison of Clay and Floker for B2B outbound teams. Integrations, intent signals, workflow reusability, pricing, and the call on which one to run in 2026.
How to Find the Email Address of Any B2B Decision Maker (Waterfall Enrichment Guide)
The exact waterfall enrichment stack we run to find verified work emails and mobile numbers for any B2B decision maker. Providers, order of operations, and the verification step that kills bounce rates.