Disclaimer:

Before we get into this blog, I just want to reiterate that these are NOT private infrastructure accounts. These are real Google accounts that you can log into, use the entire Google Workspace tool suite, use YouTube, and all the other features of any Google account purchased directly from Google. These are not in any way different from regular Google accounts.

The Concept of Resellers:

The cheapest account type that Google offers is the Business Starter account, currently priced at $6/month with a mandatory one-year commitment. Without the commitment, they're $7.20/account/month. However, it's possible to get that exact same email account for $2.80/account.

Introducing the Concept of Account Resellers.

For those unfamiliar, there are three primary ways of getting B2B cold email accounts:

1. Buying directly from Google or Outlook.

2. Buying Google or Outlook accounts from third-party resellers.

3. Buying email accounts created by private infrastructure companies.

Option #1 is probably what most people are doing now, and it’s the safe, old-school way of setting up email accounts.

Option #3 is not a good idea. Any savings from cheap email accounts are lost due to the drop in performance and deliverability you'll face shortly after.

Let’s discuss the second option, which is the primary topic of this blog.

Third-party resellers are companies that buy Google and Outlook accounts at a cheaper rate than what's available to the public and then sell them for more than they bought them for, but still cheaper than the public price.

Recently, there have been many new account resellers, and they're not all good. There are three primary factors to consider when getting email accounts:

1. How is the reseller getting the accounts?

2. Where are the account IPs based?

3. How is the support of the reseller?

These points are crucial because they determine whether or not you'll have good performance with your email accounts.

The three primary ways that resellers get email accounts are:

1. Buying them from lower-income countries: Google and Outlook offer geographical pricing, meaning a country with a lower income will have access to cheaper Google products, including email accounts. However, this is not ideal. Often, the cheapest Google accounts on the market are from India or Pakistan. The problem is that these accounts have Indian sending IPs, which have a poor reputation, significantly hurting your deliverability and campaign performance.

2. Becoming a certified Google Partner or Microsoft Solutions Partner: This is a better option as long as the partner isn't based in India or Pakistan. However, official partners have agreed-upon prices and cannot go below a certain threshold. Therefore, using an official partner is still relatively expensive, offering 40-50% off the open market but still at a premium.

3. Buying in bulk from a Google or Outlook representative: This can be hit or miss. If you find the right person, it will be cheap, effective, and fast. But if you go with the wrong person, it can be a nightmare.

Our Reseller:

The reseller we use buys accounts directly from an official rep at Google. Additionally, all of the accounts are either US-based or German-based. European IPs are also excellent for sending emails due to strict data regulations in Europe, making emails from European IPs more trustworthy.

The founder of our reseller is based in the United Kingdom, speaks perfect English, and is very responsive. The support team has never taken longer than 30 minutes to resolve an issue, so you're covered if anything goes wrong.

Additionally, they will completely set up everything for you. This means you just buy the domains, and they will create email accounts, set up DNS records, forward domains, and even add them to Smartlead/Instantly for you. All of this is for just $3.50 per account, and it’s possible to get it even cheaper to $2.80.

This reseller is used for all client accounts, ensuring the best performance and reliability.