Social Proof Is Everything
So if you are entering the agency space or have been a part of it for a while, you understand the real importance of social proof and case studies.
Social proof turns uninterested and skeptical prospects into eager and ready-to-pay clients.
Why is Social Proof so Important?
Social proof makes it so prospects can visually see that others have purchased your service in the past, indicating that what you provide is effective.
This is all a psychological game and one that simply works. For my past home improvement marketing agency, we had over 10 videos highlighting successful Facebook ad campaigns we have run for our clients in the past, as well as testimonials from them.
Why does it work?
Social proof works for many reasons. One being that "people only buy when their peers have bought previously".
Have you ever seen reviews on Google My Business pages? Or reviews on Amazon products? These features are implemented by companies to lure people into purchasing a product or service.
Another reason why this works is because people trust other people's words and decisions. I once had an interested prospect who was on the verge of buying my service but was not yet fully convinced that we would provide a high-quality service. So, what did he do? He called all of my current clients and asked how our service was.
Due to the fact that my agency's service is top-notch, all of my clients told him their results and, later that day, he purchased our smallest package ($1,000).
Think of social proof as a never-ending loop:
Sign a client -> Get a case study -> Sign another client using the case study -> Repeat.
How can I start using this?
It’s super simple. Figure out a method to close one or two clients, perfect your service delivery, and ask for a testimonial (incentivize them with a discount for the next month, etc.). After that’s done, you now can build a successful agency.
