Blueswipe delivered 156 qualified merchant processing leads in 90 days
“Borks built a scalable outbound channel that consistently delivered qualified prospects our sales team could close.”
The client
Blueswipe is a payment processing solutions provider serving small and mid-sized businesses nationwide. Blueswipe specializes in simplifying merchant services -- low-friction credit card processing, point-of-sale integrations, and customer-centered support tailored to local business owners across healthcare, professional services, and retail.
The challenge
Blueswipe needed a scalable outbound sales pipeline to engage business owners and practice managers in industries with complex billing operations and high transaction volume. The target was decision-makers in healthcare, dental, medical billing, and professional service practices looking for reliable, easy-to-use payment solutions.
Our solution
A high-volume, three-month cold email campaign targeted healthcare practices, dental offices, medical billing companies, and business consultants -- prioritizing ICP-fit local owners and operations directors. Messaging, data enrichment, and reply tags were calibrated for highest relevance, and all leads were human-reviewed to validate fit and maximize actionable response rates.
The results
- 114,785 emails sent
- 39,924 unique leads contacted
- 971 replies
- 156 qualified leads
An "interested prospect" is defined as a decision-maker or practice owner who replied positively and sought an intro call or demo of Blueswipe's payment processing solutions.
Notable companies generated
Our outreach connected Blueswipe with decision-makers at ICP-aligned organizations, including:
- shorrsolutions.com -- Medical and dental management consultancy
- wisemedicalbilling.com -- Medical billing services for private practices
- oakbrookortho.com -- Orthodontic and dental clinic
- invoicesherpa.com -- Automated invoicing and payment reminder SaaS
- nysdentalimplants.com -- Dental offices specializing in implant procedures
Client outcomes
Over a three-month campaign, Blueswipe generated a robust pipeline of qualified merchant processing leads. Numerous targets progressed to scheduled demos, detailed product consultations, or deployment reviews within healthcare and dental verticals, directly increasing new business wins and facilitating relationship growth with local practice owners and managers.