Turn a name and email into a reason to book a meeting.
A contact record with just a name and email is useless for personalization. We enrich every prospect with buying signals -- funding, hiring, tech stack, intent data -- so your outreach has a real reason to exist.
Enrichment is the difference between spam and relevance
"Hi {first_name}, I noticed your company is growing" is not personalization. Real personalization requires real data: that they just raised a Series B, that they're hiring 5 SDRs, that they switched from HubSpot to Salesforce, that their CEO just posted about scaling challenges. We pull these signals automatically and attach them to every prospect record so your campaigns can reference something real.
What we enrich
- 1
Company signals
Funding rounds, revenue growth, headcount changes, office expansions, new market entry, tech stack changes, and leadership hires. Pulled from public filings, news, job boards, and proprietary sources.
- 2
Person signals
Job changes, LinkedIn activity, conference attendance, podcast appearances, published content, and mutual connections. Signals that give your email a genuine opening.
- 3
Intent signals
Topic-level intent data showing which companies are actively researching solutions in your category. Combined with firmographic fit, intent signals identify prospects who are in-market now.
- 4
Custom signals
Need something specific? We build custom enrichment workflows for any signal you care about: specific job postings, technology adoption, regulatory filings, review mentions, or anything else with a data trail.
What's included
- Company-level enrichment (firmographics, technographics, funding)
- Person-level enrichment (role, seniority, activity signals)
- Intent data integration (Bombora, G2, or custom)
- Signal scoring and prioritization
- CRM field mapping and sync
- Custom enrichment workflow development
- Monthly data refresh and decay detection
- Enrichment coverage reporting
Frequently asked questions
How is this different from what Apollo or ZoomInfo gives me?
Those platforms provide static firmographic and contact data. We layer on dynamic signals -- recent funding, hiring surges, tech changes, intent -- that tell you why to reach out now, not just who to reach out to.
Can you enrich my existing CRM data?
Yes. Send us a CSV or connect your CRM and we'll enrich existing records with missing fields and fresh signals. Most clients see 40-60% more data points after enrichment.
How fresh is the data?
Signals are refreshed weekly for active campaign prospects. Funding and hiring data is pulled from live sources. We flag any record that hasn't been refreshed in 30+ days.
Make every email worth sending.
Book a call and we'll enrich 100 of your existing contacts for free so you can see the difference.