CFP Funding delivered 67 qualified equipment financing leads in 90 days
“Borks built a scalable outbound channel that consistently delivered qualified prospects our sales team could close.”
The client
CFP Funding is a leading direct lender specializing in equipment financing and leasing solutions for middle-market companies across the United States. CFP Funding supports sectors including construction, manufacturing, transportation, agriculture, and power generation, offering both standard and large-ticket financing options that enable clients to scale operations and modernize assets.
The challenge
CFP Funding required a scalable direct outreach strategy to consistently connect with CFOs, business owners, and financial decision-makers at growing companies managing significant equipment purchases or upgrades. The focus was on organizations seeking flexible, high-value equipment financing to support business expansion and operational efficiency.
Our solution
A highly targeted, three-month outbound email campaign was executed using a curated list of equipment-heavy businesses in manufacturing, food production, logistics, and industrial services. Messaging emphasized CFP Funding's expertise across transaction sizes and sectors, while human screening of replies ensured only qualified, fit-to-lend businesses advanced in the pipeline.
The results
- 111,819 emails sent
- 56,124 unique leads contacted
- 867 replies
- 67 qualified leads
An "interested prospect" is defined as a company executive or finance leader who replied positively and requested equipment financing options or started a discussion about funding active or planned capital projects.
Notable companies generated
Our outreach connected CFP Funding with decision-makers at ICP-aligned organizations, including:
- detroitcitydistillery.com -- Regional spirits manufacturer and distributor
- greatlakesstainless.com -- Custom stainless fabrication for food, lab, and industrial markets
- mayorgaorganics.com -- National-scale organic food producer
- wisconsin-built.com -- Custom commercial furniture manufacturer
- keystone-pd.com -- Product development and engineering consultancy
Client outcomes
Within three months, multiple in-profile companies advanced to discovery calls and documentation -- initiating capital equipment leasing conversations with CFP Funding's underwriters. The campaign quickly expanded CFP Funding's high-quality pipeline, supplying vetted leads from targeted manufacturing and specialty verticals, resulting in faster deal cycles and enhanced sector penetration.