Equity Tap delivered 92 qualified property leads across AU/NZ in 90 days
“Borks built a scalable outbound channel that consistently delivered qualified prospects our sales team could close.”
The client
Equity Tap is an Australia-based fintech platform specializing in property equity access solutions for homeowners and small investors. Equity Tap offers an innovative peer-to-peer approach that enables clients to unlock real estate equity, diversify investments, and access funding for new property purchases, renovations, or business ventures.
The challenge
Equity Tap needed a direct outreach strategy to build a pipeline of qualified real estate professionals, property owners, and small development firms who would benefit from alternative equity release and funding products. Their focus was on decision-makers and advisors in real estate, property development, and homebuilding sectors across Australia and New Zealand.
Our solution
Over three months, a targeted cold email campaign reached property professionals, builders, and asset managers selected for fit with Equity Tap's equity solutions. Messaging was personalized and segmented by industry, ensuring high relevance and compelling engagement with the peer-to-peer funding model. All positive replies were closely vetted to confirm strategic value and sector alignment.
The results
- 69,156 emails sent
- 24,392 unique leads contacted
- 868 replies
- 92 qualified leads
An "interested prospect" is defined as a property professional or business owner who replied positively seeking information or an exploratory call about unlocking property equity or utilizing Equity Tap's platform for funding needs.
Notable companies generated
Our outreach connected Equity Tap with decision-makers at ICP-aligned organizations, including:
- ellipseproperty.com.au -- Specialist property management and advisory
- sustainablehomesmelbourne.com.au -- Green residential homebuilders
- tristatelandsales.com.au -- Multi-state land sales advisor
- acuream.com.au -- Real estate asset management
- charleslloyd.com.au -- Residential and commercial property consultants
Client outcomes
Qualified companies moved forward to active discussions and platform onboarding, with several scheduling equity release reviews or initiating integration with peer-to-peer investment flows. The campaign quickly expanded Equity Tap's engaged client base, particularly in the targeted property management, development, and homebuilding sectors.