Harlow Payments delivered 49 qualified SMB merchant leads in 90 days
“Borks built a scalable outbound channel that consistently delivered qualified prospects our sales team could close.”
The client
Harlow Payments delivers accessible, low-cost point-of-sale and payment processing solutions for small and medium-sized businesses across the United States. Their products focus on minimizing transaction fees, integrating cleanly with ecommerce and professional platforms, and providing customer-centric support for merchants in retail, fitness, professional services, and hospitality.
The challenge
Harlow Payments needed an outbound campaign capable of consistently reaching business owners and operations leaders in sectors where efficient, affordable merchant processing can directly improve profitability and operations. Their ideal prospects were local law firms, fitness centers, retail establishments, and accounting service providers looking for flexible, low-fee payment options.
Our solution
A three-month cold email campaign targeted ICP-fit SMBs in legal, financial, fitness, and retail verticals, with dynamic list segmentation, feature-led messaging, and rigorous reply review. All positive responses were manually screened for industry and role to keep pipeline quality and vertical alignment tight.
The results
- 106,062 emails sent
- 20,308 unique leads contacted
- 1,047 replies
- 49 qualified leads
An "interested prospect" is defined as a business owner or service firm manager who replied positively and requested a review, demo, or quote for Harlow's POS and payment processing solutions.
Notable companies generated
Our outreach connected Harlow Payments with decision-makers at ICP-aligned organizations, including:
- lifetimefitness.com -- Multi-site fitness and personal training centers
- jpcannonlawfirm.com -- Regional law offices providing general and specialty counsel
- taxesqcpa.net -- Accounting and tax advisory for SMBs
- rocksolidfitnessfl.com -- Fitness and wellness studio
- crescentcitylawfirm.com -- Local and specialty law practice
Client outcomes
Within three months, key prospects across fitness, law, and financial services completed demos and began onboarding to Harlow's payment solutions. New merchant accounts were established with fitness centers, law offices, and accounting firms, delivering measurable improvements in transaction costs and operational flexibility for SMB clients.